Job Description
Overview
The Social Media Manager leads and executes data-driven strategies designed to meet annual revenue and profit goals through social media channels. This role focuses on growing brand awareness, engagement, and conversion rates across various platforms, with a strong emphasis on Return on Ad Spend (ROAS) and achieving key business targets. Responsibilities include developing and refining social media strategies, managing account structures, and tracking performance across all brands and branches within the ARS portfolio. This includes tailoring strategies for local brands and individual branches. Other key duties include managing content and promotional calendars, overseeing campaigns, analyzing performance data, and continuously optimizing strategies based on insights. This position collaborates closely with the marketing, PR, and field operations teams to ensure social media efforts align with broader business objectives, delivering consistent messaging and enhancing customer engagement.
Responsibilities
Success Factors:
Leads/Gets Results
Grows People/Teams (Internal/External)
Fact-Based Decision Making
Effective Communicator
Qualifications
Experience Required:
Preferred Qualifications:
Physical Qualifications:
ARS-Rescue Rooter is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, ARS-Rescue Rooter may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
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