The main role of the physician liaison is focus on the promotion of MyMichigan Health's programs and services to ensure referral growth, referral retention and prevent leakage outside of the health system. Referral growth is achieved by increasing patient referrals from existing providers and referral sources, as well as securing new business from non-referring providers and identifying new referral sources. The liaison serves as the primary point of contact for providers, practice managers, office staff and other referral sources and ensures that they have a strong awareness and understanding programs and services. In addition to promoting clinical services and programs, the liaison addresses questions, concerns and issues as they arise. Additionally, the physician liaison will work marketing staff, physician liaison team and physician recruiters to help coordinate new physician and advanced practice provider onboarding.
Responsibilities:(30%)* Completes face-to-face meetings with providers, practice managers, office staff and other referral resources to ensure that they have an awareness and understanding of MyMichigan's programs and services, as well as a knowledge of available specialty providers and a thorough understanding of the referral process. This includes building and fostering long-term relationships with referring providers, office staff, referral sources, service line/program leadership and clinical staff.
(30%)* Works with the marketing staff, physician liaison team and physician recruiters to help coordinate new physician and advanced practice provider onboarding
(10%)* Reviews and interprets referral patterns and trends from providers and other referral sources to determine areas of opportunity and growth.
(10%)* Responds in a timely manner to referring provider concerns and seeks appropriate resolutions. Documents both issues and resolutions.
(10%)* Completes call reports and documents each provider/office staff encounter using Act! Contact Management Software. This includes needs, opportunities and information, and materials provided.
(10%)* Attends CME events and outreach activities and participates in community events that may be beneficial to the growth of the program and organization.
OTHER DUTIES AND RESPONSIBILITIES:
Maintains a strong working knowledge and becomes a subject matter expert of the assigned programs and services.
Identifies tactics to promote provider interaction and engagement including new provider orientation, site visits, staff meetings, social events, grand rounds, referral dinners, CMEs and other communication methods.
Effectively collaborates with the appropriate service line/program leadership to determine potential referral sources and key physician referral initiatives.
Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams.
Assists with implementing marketing initiatives in order to educate physicians, other health care providers and community members about MyMichigans programs and services.
Participates in the development, execution and evaluation of sales/marketing plans for assigned service lines and programs.
Assists with onboarding new providers by introducing them to their colleagues and appropriate program staff, as well as educating them on key programs and services.
Identifies new potential referral sources and geography opportunities by identifying market needs and reviewing available data.
Monitors monthly referral data to determine referral source opportunities and make ongoing recommendations to the service line/program directors.
Prepares and presents monthly assessment of sales efforts through Act! Contact Management Software.
Analyze successes and amend plans as necessary.
Manages relationships between primary care providers and specialists.
Designs and executes a weekly contact plan with specified goals.
Completes other duties as assigned.
MyMichigan Health is a technology driven organization and employees need to demonstrate competency in Microsoft Windows.
An employee may be required to participate in further learning opportunities offered by MyMichigan Health.
Certifications and Licensures:N/A
Required Education:Education: Bachelors Degree
Comments: Bachelors degree in business, communications/marketing, health care or equivalent experience required. Masters degree in health care, communications/marketing or business-related curriculum preferred.
Other Information:EXPERIENCE, TRAINING AND SKILLS:
Strong communication, interpersonal, collaborative, and analytical skills with a customer focus; must be able to foster and maintain strong working relationships.
Independently motivated and driven to achieve goals and seek continuous improvement in knowledge and skills.
Competencies for sales efficiency and effectiveness; account management, discipline in prospecting, networking, territory management and time management.
Experiences in direct sales or marketing and knowledge of the health care field.
Superior computer, teaching, communication and presentation skills required.
PHYSICAL/MENTAL REQUIREMENTS AND TYPICAL WORKING CONDITIONS:
Exposure to stressful situations, including those involving public contact, as well as, trauma, grief and death.
Able to wear personal protective equipment that includes latex materials or appropriate substitute if required for your position.
Is able to move freely about facility with or without an assisted device and must be able to perform the functions of the job as outlined in the job description.
Overall vision and hearing is necessary with or without assisted device(s).
Frequently required to sit/stand/walk for long periods of time.
May require frequent postural changes such as stooping, kneeling or crouching.
Some exposure to blood borne pathogens and other potentially infectious material.
Must follow MyMichigan Health bloodborne pathogen and TB testing as required.
Ability to handle multiple tasks, get along with others, work independently, regular and predictable attendance and ability to stay awake.
Overall dexterity is required including handling, reaching, grasping, fingering and feeling. May require repetition of these movements on a regular to frequent basis.
Physical Demand Level: Sedentary. Must be able to occasionally (0-33% of the workday) lift or carry 0-10 lbs.
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