Job Description

Job Description

Job Description

Description:

Kindred Bravely is looking for a data-driven and innovative CRM Marketing Manager who wants to help make mom’s lives easier through our offering of functional, comfortable maternity and nursing apparel.

About Us:

We’ve built an amazing team of 50+ people based all over the world. From the beginning, Kindred Bravely has sought to support moms with great breastfeeding & maternity clothes, exceptional customer care, and encouraging content - but also with great jobs that allow them to grow their careers while working from home. From our first team member in 2015, we’ve tried to make Kindred Bravely a company where we want to work. Our goal has been to empower our team to work remotely to support their families and women on the motherhood journey. We foster a culture of diversity, equity, inclusion, and belonging, and we’re committed to attracting and retaining diverse talent. Oh, and did we mention we’ve been on Inc. 5000’s list of fastest-growing privately held companies for six years in a row? Our award-winning product has been featured in Self Magazine, Forbes, What to Expect, Ovia, BabyCenter, and Romper!

The Opportunity:

The ideal candidate will have a strong background in eCommerce analytics, email and SMS, and lifecycle marketing with a proven track record of driving measurable retention improvement and loyalty. Reporting to the Marketing Director, you will play a key role in shaping the future of our customer engagement strategy; developing and executing CRM strategies to improve customer engagement, retention, and lifetime value, while identifying new opportunities to drive growth.

We are looking for someone who…

• Is exceptional at whatever they do. You proactively seek to solve puzzles, find solutions, and uncover new opportunities. This is the most important factor in your success. You must be a self-starter who is always seeking to improve.
• Is innovative. You have a retention marketing playbook, but you know how to adapt based on the customer lifecycle and the data at hand.
• Is intellectually curious. You love to learn and grow both personally and professionally.
• Is a finisher. You must love the details of your work, and work dutifully to ensure tasks are complete, accurate, and on deadline.
• Is collaborative. You love to understand the full customer journey and work cross functionally to ensure the best customer experience at every touchpoint.
• Is hands-on. You roll up your sleeves to dig into data, build reports, set up segments, and test flows in the pursuit of improving her brand experience.

• Own and drive the overarching CRM strategy across key channels, including email, SMS, direct mail, and loyalty programs, ensuring cohesive and data-driven campaigns that enhance customer engagement and retention.
• Continuously improve email and SMS campaign performance through advanced segmentation strategies, personalization, and A/B testing, driving higher engagement, conversion rates, and improved customer retention.
• Manage and test behavioral-based marketing automation via email and SMS to improve conversion and find new retention revenue opportunities.
• Leverage data from multiple platforms (Klaviyo, Attentive, Shopify, Lifetimely) to analyze customer behavior and trends, uncovering opportunities to increase customer lifetime value and improve marketing effectiveness.
• Utilize subscriber behavioral data to identify high-value customer segments and develop targeted marketing strategies to increase revenue and reduce churn.
• Oversee on-site lead capture efforts with a comprehensive lead nurturing strategy, optimizing conversion rates and customer acquisition through personalized, data-backed approaches.
• Partner with the Paid Media team to identify customer opportunities and co-create innovative strategies for re-engagement, driving customer loyalty and reducing churn.
• Own weekly and monthly reporting across all CRM channels, continuously analyzing performance metrics to identify optimization opportunities and enhance campaign results.
• Oversee email and SMS marketing calendar and go-to-market strategy in partnership with the Email Marketing Specialist.
• Collaborate with Site Merchandising and Paid Media to implement learnings and improve customer experience,
• Conduct customer surveys, analyze findings, and work with cross-functional partners to act on insights, ensuring feedback is integrated into future marketing initiatives.
• Implement and support an innovative and comprehensive strategy for a loyalty and referral program, ensuring its successful implementation in collaboration with the eCommerce team and evaluating success and optimization post-launch to drive continuous improvement.
• Refine customer journey maps, identifying critical touchpoints and areas for improvement across the lifecycle.
• Manage and mentor the Email Marketing Specialist, fostering a collaborative and high-performing CRM marketing function.

Experience:

• Bachelor’s degree in a related field (e.g. Marketing, Communications, Business).
• 3-5 years hands-on experience managing CRM strategy + lifecycle marketing
• 2+ years team management experience
• Klaviyo, Attentive, and Shopify experience preferred
• Experience with a wide range of loyalty and referral platforms a plus.
• Exceptional data analysis and Excel skills. Looker experience a plus.
• Proficiency in GA4.
• Effective communication and presentation skills.

Benefits:

• Competitive salary and benefits package.
• Monthly reimbursement for spending on a "Random Act of Generosity".
• 40% off product discounts on the Kindred Bravely and 15% off for friends and family!

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