Job Description

Associate/Assistant Athletics Director for Marketing Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button. If you would like to bookmark this position for later review, click on the Bookmark this Posting link. If you would like to print a copy of this position for your records, click on the Print Preview link. Special Instructions Please attach the required documents: Cover Letter Resume List a minimum of 3 professional references in the application or attach a List of References with Contact Information Posting Details Request to Recruit Position Title: Associate/Assistant Athletics Director for Marketing Location: Boone, North Carolina Faculty Rank: No Provide Rank Position Number: 082911 Department: Athletics Office - 120000 Position Summary Information Minimum Qualifications Bachelor’s degree from an accredited college or university with major coursework in sports management, business administration, or a related field. Degrees in other fields will be considered if the candidate has relevant experience. Minimum of 3 years of experience with progressively increasing responsibility in a collegiate athletics department. Working knowledge of NCAA rules and regulations with a personal commitment to operate within those rules is required. Experience working with an athletics department and sports marketing departments. Customer service and management experience. Must be available to cover full athletics event schedules, which may include managing the marketing staff, working consecutive nights and weekends, and during tournaments, and traveling to away events as necessary. Preferred Qualifications Master’s Degree 5+ years of experience with progressively increasing responsibility in a collegiate athletics department. Experience leading a marketing staff Excellent organizational and communication skills Ability to prioritize and handle many tasks at once Experience producing a detailed run of show at large events Excellent relationship-building and interpersonal skills, with the ability to interact comfortably and effectively with both internal and external clients at all levels of the organization Ability to work well in a team environment and to have leadership skills Experience with the Paciolan ticketing system Essential Duties and Responsibilities The athletic program at Appalachian State University operates on the premise that intercollegiate athletics is an integral part of the institution’s overall program of education. This position will represent the athletics director in various capacities. App State Athletics is seeking a motivated, passionate, and service-oriented individual to become the Assistant/Associate Athletic Director for Marketing . This position will report directly to the Senior Associate Athletic Director for Revenue Generation. Direct responsibility for all marketing and promotional campaigns, brand development, and game entertainment for the athletics programs and shoulder initiatives in support of the mission of the App State Athletics Department. Direct responsibility and management of all elements for football and basketball (marketing, budgeting, promotions, sales, brand exposure), and supervision of director and assistant director’s marketing and promotion initiatives at the remaining sports. Primary day-to-day marketing contact for Sports Productions, Multi-Media Rights partner; Game Operations, Mountaineers Athletic Fund, and Strategic Communications. In coordination with senior administration and ticket office, develop group, season, and single-game ticket strategies and campaigns for ticketed sports to meet department-wide financial objectives and goals. Oversee initial concept and management in the designing and distributing of all promotional material. Further optimize the use of Paciolan ticketing system and CRM database, to include enhancement of PACMail, mobile ticketing advertising, and partnering platforms. Continuation of grassroots marketing efforts, in addition to developing a digital media advertising and promotional strategy to maximize the return on investment, thus creating a culture of making data-driven decisions. Develop innovative methods to reach new fans while engaging and retaining the existing fan base through ticket sales and Mountaineers Athletics Club memberships. Continue to cultivate on-campus relationships to drive student and faculty/staff attendance. Provide a superior level of customer service to ensure a positive experience for all patrons to promote App State Athletics. Athletic Department liaison to App State Marching Band. Perform related duties and responsibilities as required. May be required to assist with non-athletics events as needed. Type of Position Full Time Position Staff/Non-Faculty Appointment Type: 1.0 Work Schedule/Hours: Varies, nights & weekends Number of Hours Per Week: 40+ Number of Months Per Year: 12 Mandatory Staff: No Suggested Salary Range: Commensurate with experience. Posting Details Information Posting Date: 02/06/2025 Closing Date: 02/19/2025 Open Until Filled: No Evaluation of Applications Begins: 02/06/2025 Proposed Date of Hire: 03/03/2025 Special Instructions to Applicants Please attach the required documents: Cover Letter Resume List a minimum of 3 professional references in the application or attach a List of References with Contact Information Quick Link Supplemental Questions Required fields are indicated with an asterisk (*). Applicant Documents Required Documents Resume Cover Letter / Letter of Interest Optional Documents List of References with Contact Information #J-18808-Ljbffr Appalachian State University

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